Term Footwear is a UK brand, creating shoes and boots for children that are healthy for their feet and great for their style too. Term Footwear has been founded by a British company, working in children's footwear since 2009. We have joined together with experienced UK designers to make shoes and boots with great comfort, design and fit, that let kids get on with their day to learn and play.

Term stands out because we focus on fashionable design and good fit, Term make shoes which children of all ages want to wear, from the moment they try them on. Parents too like Term for excellent quality and comfort, suitable for young feet to grow healthily and beautifully.

Sharon - South African born director of the Term Footwear school shoe brand. Founded a school shoe business in 2010, distributing the Toughees school shoes brand from South Africa.

Dan - One of the best UK children's footwear designers with 20+ years experience. An honest and incredibly talented individual (he's too modest to admit this himself, so I said it for him).

Sarita - A true expert in children's shoe-fitting with a vast 20+ years experience in the children's and adult footwear market. A font of all knowledge, we could not have done this without her.

Lincoln - Director/co-founder of the Term Footwear brand, a real talent in sales and communications. A creative force with Sole Buddy, Lincoln can walk and talk this campaign with anyone.

Dola - Expert in footwear development and manufacturing, with 20+ years experience. Anything technical that Dola doesn't know about building children's shoes isn't worth knowing!